Fern is an experienced, award-winning marketing professional with a proven track record of increasing awareness, revenues, consumer usage and asset values for multiple globally recognized media, entertainment and lifestyle/fitness/beauty brands. Fern is successful applying direct response to the online and offline marketplace. This has allowed her to identify profitable customer segments, cultivate ways to favorably position client’s products and services, and ultimately create break-through marketing campaigns that deliver superior results.
During Fern’s career, she has managed annual budgets in excess of $100 million, hired and mentored staffs of 30 employees, and been responsible for almost every marketing discipline. Fern is an expert at consumer and trade advertising, promotions, media, radio, home shopping, international, production of long and short form DRTV, retail, customer service and online marketing.
Additionally, Fern is versed to provide:
Growth Strategies ✦ Startups ✦ Brand Portfolio Management ✦ Operational Consulting ✦ Telemarketing ✦ Modeling ✦ Integrated Marketing ✦ Offline Integration to Online Marketing ✦ Promotions ✦