SME – How Sweet it Is

in Fern Lee by on December 5th, 2016No Comments

As an industry veteran and noted speaker, it is always flattering and humbling to be quoted for thought leadership. The article from the November edition of Electronic Retailer is spot on regarding the D2C conference.

Fern’s quote referencing “Direct Response 101: Leveraging Offline & Online Marketing to Achieve Greater ROI,” offered advice on fundamentals that can make or break a campaign.

“Use every channel and every tactic,” said Fern Lee, CEO of THOR Associates. “You need to touch the consumer over and over again. Don’t assume you know who your customer is. Drill down and get more data.”

The article can be read here:http://www.electronicretailermag.com/2016/11/the-savviest-spot/