Projecting Research in 2017 and beyond…

in Fern Lee by on December 21st, 2016No Comments

Sharing thought leadership, CEO of THOR Associates Fern Lee is quoted in the current edition of RESPONSE Magazine.  Especially commenting on cross device marketing, “We are seeing more and more of our clients’ engagement driven by mobile devices: search, site traffic, leads/orders, and social. Most vendors offer cross-device targeting, serving impressions based on the device your target uses. This will naturally increase the number of mobile impressions, given the proliferation of mobile. It is also very important to have mobile-friendly creative and site experience, gain learnings, and optimize schedules as well as partnering with your vendor to continually uncover and optimize new opportunities to stay ahead of the curve and maximize results from this source”.

http://www.responsemagazine.com/direct-response-marketing/response-advisors-forum-parsing-projections-9852

SME – How Sweet it Is

in Fern Lee by on December 5th, 2016No Comments

As an industry veteran and noted speaker, it is always flattering and humbling to be quoted for thought leadership. The article from the November edition of Electronic Retailer is spot on regarding the D2C conference.

Fern’s quote referencing “Direct Response 101: Leveraging Offline & Online Marketing to Achieve Greater ROI,” offered advice on fundamentals that can make or break a campaign.

“Use every channel and every tactic,” said Fern Lee, CEO of THOR Associates. “You need to touch the consumer over and over again. Don’t assume you know who your customer is. Drill down and get more data.”

The article can be read here:http://www.electronicretailermag.com/2016/11/the-savviest-spot/