RESPONSE Advisory Board speak on “Attribution”

in Fern Lee by on July 15th, 2016No Comments

http://www.responsemagazine.com/direct-response-marketing/response-advisors-forum-what-s-attribution-solution-9462

 

CEO of THOR Associates, Fern Lee, has been spanning the nation working with clients for Results, ROI and Revenue.  In the link above, Fern shares thought leadership on attribution and the need for building infrastructure that will support and refine models for aggregating data.