Yes, We Have No Bananas

in Fern Lee by on April 21st, 2014No Comments

Language has a way of enveloping and engaging the mind and emotions which is the art of advertising. Think about it, when it comes to eliciting a halting brain activity, the song title, “Yes, We Have No Bananas” plays a bit of juxtaposition in the mind.

Fast forward, digital diagnostics 2014. Every time I analyze the “bounce” rate of a website or landing page I can’t but help start singing the song, “Yes, We Have No Bananas”. Why? Because bounce rate, as important as it is, is measured by different tracking platforms differently. Google Analytics takes the approach that a bounce is when a reader doesn’t go on to a 2nd page vs. GetClicky which measures it more accurately by showing a bounce as someone who is on the page for less than 30 seconds. Hard to believe, but Google Analytics is not able to do this.

Clicky’s bounce rate is much different from any other service – in a good way. All other services define a bounce as simply any visitor who viewed only a single page. With Clicky, though, the tracking code continues to ping the server while a visitor sits on a single page. This gives us a much more accurate picture of how long the visitor was actually on your site.

From what I’m told, the average acceptable bounce is 37%. ┬áIf your site is anywhere near this – your digital dude is doing a great job. If not, call THOR Associates – your viewers may be reading and hearing in their mind’s ear you have no bananas! Which will translate to dis-engagement, non compliance and lower conversions.