Lori Zeller Participates in Mediaspace Solutions Five in Five Series

in Fern Lee by on August 26th, 2013No Comments

For the past year Mediaspace Solutions has conducted interviews with advertising leaders as part of their Five in Five Interview Series. Past interviewees include Tom Telesco, President, Worldwide of ORION Trading, Lauren Barger, Vice President, Group Media Director at Crispin Porter + Bogusky and Robin Koval, CEO of Publicis Kaplan Thaler. The Five in Five interview series highlights individuals in the advertising and marketing field and their path to success. These interviews contain answers to a combination of traditional work-related questions and questions revolving around their personal interests, all of which help you get to know the advertising leader a little better.  This interview features Lori Zeller, Managing Partner at THOR Associates. Lori’s strengths are as a Chief Innovation Officer and Strategist. As the managing partner of THOR, she offers management redesign initiatives for increased revenue. She is a senior executive with a passion for project management and product development.

Lori Zeller, Managing Partner at THOR Associates, participated in Mediaspace Solutions Five in Five interview series1. What’s the one mobile app you can’t live without?

Facebook. It helps me keep up with friends both personally and professionally. I read positive posts with great quotes, I see pictures and have access to emotional engagement which is stimulating intellectually. FB has messaging and birthday alerts. It has become a personal assistant and personal gossiper at the same time. Love it!

2. How do you get your news?

USA TODAY online, New York Times in print. When I can, I read USA TODAY from start to finish. I begin with Top News, then go to Tech News, LifeStyle and then Money. Travel is always last. The New York Times order of business is the Business Section, Obituaries, First Section first National, then International News. I then peruse the sections offered that day, Science is always thought provoking and Styles is a must! If it’s Sunday the first section to read is The Week in Review. And then the wedding announcements. I read Obituaries and Wedding Announcements because I am a junkie for biographies. The Dining section does nothing for me as I am not a lover of exotic or fancy food.

3. What is the toughest lesson you’ve learned in your career?

Not to be a hero, under-promise and over-deliver. All clients deserve respectful expectations. Every client of THOR Associates is served best in class strategic guidance. By under-promising and over-delivering, all relationships have a happy ending. As an eternal optimist, nothing brings me more joy than those moments!

4. What’s your favorite guilty pleasure?

French fries with Hellman’s mayonnaise. Not fast food fries because they are too salty and much too oily. I am a lover of the plain and simple “diner” version.  I also can’t resist Ruffles Potato Chips.

5. How do you spend the first hour of your day?

Walking my puppy, “Sushi”, at 6:30 a.m. An odd name for a dog, derived from the love of the food. My favorite roll is one I made up years ago – I name it a “Z” roll. It is an eel, tamago and avocado with eel sauce. If I am lucky enough to have a second dog, his/her name will be Saki.

After our walk, I drink my morning coffee before personal hygiene. Checking emails to begin the THORoughly great day by 7:30 a.m.

About Mediaspace Solutions

The Mediaspace Solutions story isn’t one you’ve heard before. While Mediaspace works with traditional media like newspapers, magazines, and other proven advertising vehicles, you’ll be hard pressed to find the methods with which they conduct business anywhere else. Mediaspace doesn’t treat newspapers and magazines as a dying breed. Instead, the company understands and demonstrates daily the value of building partnerships with results-driven advertisers as well as the publishing outlets they interact with every single day. Instead of being order takers and a pass-through like some other marketing services agencies, Mediaspace helps advertisers achieve their business goals, contributing ideas and strategies to get them to their destination. – See more at: http://www.mediaspacesolutions.com/culture/about-us