Lori Zeller, Managing Partner of THOR Associates named Chairman of ERA Membership Committee

in Fern Lee by on June 21st, 2013No Comments

June 2013: Lori Zeller has been named the incoming Chairman of the ERA Membership Committee for the 2013 – 2014 term. Working closely with Jennifer Williamson, Lori’s goals are to increase membership and support the ERA brand as a premiere destination for Electronic Retail engagement.

DNA Response Names Fern Lee to Advisory Board

in Fern Lee by on June 4th, 2013No Comments

DNA Response, Inc. (DNA,) was founded by executives from Amazon.com, and helps consumer product manufacturers rapidly increase sales through multiple online channels, on a pay-for-performance basis. DNA helps its clients sell products directly to consumers through 19+ online marketplaces, custom-built e-stores, direct response TV, home shopping networks, popular TV shows, home shopping TV networks, big box e-tailers and deal sites. DNA provides online marketing and unified order management for processing and fulfilling orders, and a dashboard so clients can see what is happening with their online business in real time. DNA’s turnkey solution helps its clients generate incremental revenue while reducing operating costs

According to Ranjit Mulgaonkar, CEO of DNA Response, “Fern brings a wealth of experience in direct response marketing and business management to help DNA provide a turnkey e-commerce solution for our clients. In less than two years, DNA has grown to serve more than 40 clients. With Fern’s expert guidance, we expect to be able to accelerate our growth and provide an even wider range of services to help our clients sell their consumer products through online and traditional channels.”