THOR Associates brings Direct Response to the Licensing Industry Merchandising Association

in Fern Lee by on October 10th, 2012No Comments

Fern Lee at LIMA (Licensing Industry Merchandising Association) speaking about Direct Response and the winning the war of RETAIL shelf-life.

It was a terrific day at the Yale Club in NYC. At 3:00pm Fern Lee from THOR Associates moderated a panel that shared the winning strategies of using DRTV to push POS off the retail shelf. Thanks to Maria Eden, from Mercury Media who was brilliant sharing media and marketing advice. Stone Newman, from Art and Science – along with his business partner, Jill Bazos, brought ┬áretail and merchandising magic to the discussion.