Fern Lee made a comment about state of the Direct Response Industry. In case you missed it take a look at what she had to say at the time:
“The two biggest stories are mobile marketing taking steps forward and online marketing taking a bigger piece of the pie from DRTV.”
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The rise of DVRs and TIVO in more and more homes is changing the way people watch TV. Fern Lee comments on how to keep retention and continuity rates for DRTV.
“If you tell the truth, consumers will connect to your message and your retention and continuity rates will be stronger,” says DR veteran Fern Lee.
“You have to find the ‘wow’ factor, what will get consumers to stop and watch.”
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Fern Lee attended the ERA Conference below are some pictures from the event.