Fern Lee responds to brokering for Direct Response

in Fern Lee by on September 30th, 2010No Comments

In this article about Brokering for the Direct Response industry the author Thomas Haire asks many of the magazine’s Editorial Advisory Board some questions about the brokering business.

The article features a quote from Fern Lee.

Fern Lee, 25-year DRTV Expert: The biggest challenge with brokering media is uneducated marketers. When a marketer allows multiple agencies to buy for them without any parameters, it causes rates to increase. More brokers are buying up inventory without having a client to assign the media time to.”

To read the full article click here.