In this article about Brokering for the Direct Response industry the author Thomas Haire asks many of the magazine’s Editorial Advisory Board some questions about the brokering business.
The article features a quote from Fern Lee.
“Fern Lee, 25-year DRTV Expert: The biggest challenge with brokering media is uneducated marketers. When a marketer allows multiple agencies to buy for them without any parameters, it causes rates to increase. More brokers are buying up inventory without having a client to assign the media time to.”
To read the full article click here.